Key Factors to Improve Your Sender Score
If your organization sends frequent, automated, or high volume emails to your customers, you’ll need to pay close attention to your sender reputation to be sure your messages are being delivered. Key to maintaining a positive sender reputation is a high sender score.
Sender Score
A sender score is the measurement of your trustworthiness as a message sender. The implementation of Transactional Email can improve your sender score, allowing for higher delivery rates and better inbox placement.
The content of your messages plays an important role in whether or not it will be successfully delivered to the recipient’s inbox. Using all caps in a subject line, phrases such as “Free” or “Click Now,” or the inclusion of too many links may result in your message being flagged as spam and sent to the junk folder. Developing personalized messages that connect with your customers will help in the delivery of your emails.
Content is King
The content of your messages plays an important role in whether or not it will be successfully delivered to the recipient’s inbox. Using all caps in a subject line, phrases such as “Free” or “Click Now,” or the inclusion of too many links may result in your message being flagged as spam and sent to the junk folder. Developing personalized messages that connect with your customers will also help in the delivery of your emails.
An important factor to consider when improving your sender reputation is to create emails that drive engagement. Closely monitoring and tracking email metrics such as open rates, click rates, or website visits provides insight into your audience’s behavior. This data can then be used for more customized messaging and more impactful campaigns. Increasing your recipient engagement can also reflect positively on your sender reputation over time resulting in higher deliverability rates.
Suppression Lists
Suppression lists should also be taken into account when safeguarding your sender reputation.
If your emails are consistently being sent to invalid email addresses, ISPs will recognize your high bounce rate which can negatively impact your sender score. Strategic management of customer lists goes hand in hand with reputation management.
CSA Certification
It’s also crucial to be sure that your provider of Transactional Email is a part of the Certified Senders Alliance (CSA). This certification reduces spam filtering, improves inbox placement, and mitigates the risk of legal fines. It also allows you to be confident in your compliance in regulations that can affect your domain reputation or damage your outreach on other marketing channels such as your ranking in search engines.
To learn more about how Transactional Email can improve your sender score, download our Free white paper or contact us at info@instantinfo.com
